The Omaze Dream House: Are You Missing Out?

CHANNEL 5, 1 X 60

This documentary explores the rise of Omaze, the luxury house giveaway phenomenon that has taken Britain by storm. We take a look inside the media blitz that powered Omaze’s rise to fame, we discover how the glossy ads hide sophisticated tricks and techniques to gain our trust and trigger our emotions,  and we discover their secret weapon: Jo Pickard, better known as ‘the Omaze Lady’. Featuring behind-the-scenes access, celebrity partnerships, and record-breaking charity donations, it also investigates controversies, legal challenges, and the life-changing impact on winners. Through insider interviews and fan stories, the film uncovers how Omaze really works and why it has become a national obsession.